Category: Uncategorized


Comalle is an organic roman typeface that recovers some elements proper of handwritten letter forms, even though its strokes do not necessarily refer to a literal calligraphic structure. In order to produce a powerful impact on the page, Comalle has thicker strokes than its counter forms. This makes the black of the letter to fill the page thus causing a… Read more →

The content of form

I’ve been thinking lately about the complexity inherent to the process of abstraction, this in order to simplify the conceptualisation stage (of design). Interestingly, I’ve spent most of my time to study the basic shapes, this in order to focus on those meaningful details which give meaning to those qualities we live our daily lives with and —somehow— help define… Read more →

Signs and Pictograms

Lately, many people have asked me about icons and pictograms. Then I realized how difficult it is for my students to be maintain consistency between the drawing and the concept behind it. Usually, a pictogram works in 2 big areas: what it means and how we represent it. Those areas must always be in complete harmony, because any imbalance could… Read more →

Romeral, a display typeface

I’ve designed Romeral, a display typeface, in the beginning of 2004 in order to accompany my text typefaces.Romeral is designed to produce a noticeable visual impact that invites the audience to the reading due to its sizable thickness.Interestingly enough, the basic idea was to find a way to fill the color titles zone in order to create a comfortable atmosphere… Read more →

15 tips to choose a good text type

Many people have asked me which text type is best for a magazine, a newspaper, a poster, a newsletter, a publication, etc. In general, I tell them which to use, but I know that this is not the best answer, because they won’t learn to do this by themselves. Today, I want to take time to analyze how to choose… Read more →

Vector drawing mistakes

Some time ago, I wrote an article about vector drawing. A basic explanation, but very helpful. A few hours ago I was looking through some files on my computer and I found a lot of archives that I compiled during my student days in order to help my friends with their vector drawing works. Vector drawing is a kind of… Read more →

Vector drawing

Designers are afraid of precise vector drawing. Many designers have a lot of beautiful logos or types designs, but the bad execution of the path mars the final result. Some designers propose a vector drawing system with the point’s handles at 90º or 180º. But, is this the best solution? Now we are going to analyze which characteristics a perfect… Read more →


Welcome everybody My name is Juan Pablo de Gregorio, your host from now on. I’m a chilean graphic designer and a typographer. On march, I published my blog letritas, a blog in spanish about typography and graphic design. Quickly, it becames in a very visited blog, people from different countries and places started to do their comments and to participate.… Read more →